Guangzhou Huiyu Creative Display Co., Ltd. was founded in Guangzhou in 2007 by a group of senior advertising professionals who worked for 4A advertising companies. It is a brand exhibition service organization that combines international brand vision with excellent local brand marketing skills, integrating brand planning, space and display design and execution.
HUIYU methodology ------
Pain point extraction + selling point demonstration + brand focus
HUIYU design concept ------
First do it right, then do it well (first do it right, then make it beautiful)
HUIYU execution concept ------
first complete it, then do it well (first complete it, then make it perfect)
HUIYU customer oriented concept----
When our customers are successful, we are successful.
We will help companies avoid mistakes on the branding path, and let creativity truly boost sales and build brands, so as to reflect the value of HUIYU
ZSD® is a one-stop exhibition service brand launched by HUIYU that integrates booth design, fabrication and construction, and exhibition equipment rental. We focus on the research and development, fabrication and installation services of the speed-build custom decoration system, and are committed to providing marketing oriented booth design and construction services that highlight brand personality and product quality, and facilitate quick delivery, and promote green environmental protection for customers in various industries.
We are good at applying positioning analysis tools to brand creation, conducting in-depth market research and accurately understanding the trend of category differentiation, redefining categories, and designing recognizable brand symbols based on this; we integrate brand strategy into the exhibition, follow the operating rules of pain point extraction + selling point display + brand focus, and use cross-border thinking to provide the breakthrough solutions. The ESS system exhibition method summarized from many years of market practice, relying on the global 100-city supply chain system, provides customers with a full range of brand design and marketing implementation services.
Exhibition ldentity (EI) Design
Exhibition ldentity is an important part of corporate VIS. Through continuous tracking of booths of different styles, we found that creating unique and durable brand booths is more likely to foster brand recognition. Therefore, we help companies standardize the booth image that is in line with brand positioning and creative and unique, form a unified standard, so that the booth image across time, industry and region can be continued, strengthen brand recognition, and make brand communication lasting and efficient!
Exhibition and Sales Planning
HUIYU follows the positioning theory and communication principles, and plans communication content and creative forms by analyzing the target audience of the exhibition. The purpose is to establish a self communication and sales conversion system in the booth design. We focus on extracting market pain points, strengthening product selling points, creating visual highlights, and creating phenomenal exhibition and sales events. Through creative strategies, we construct the basic elements of booth attractiveness, increase the visit rate, and enhance persuasiveness, so that the booth has its own communication and sales attributes.
Global Project Implementation
HUIYU ESS exhibition and sales project management software not only realizes the office automation and informatization of the Company, but also provides efficient control processes and schedule for project execution, 17 standarcurement, processing and production, factory pre-installation, logistics and transportation, on-site installation and dismantling, so as to ensure customers' short-term and efficient project needs; the global service network odized construction steps, strict quality inspection standards, and strict quality control in the entire service process from raw material prof 112 cities with exhibition facilities, through the one-to-one personal service of HUIYU project managers, ensures the accurate implementation of the brand ESS exhibition and sales system on a global scale.
